AdWords for Law Firms: 9 Foolproof Strategie

People rarely search on Google for legal-related terms unless they’re actively in the research stage and looking for a firm to hire. AdWords...

Google Merchant Center for Beginners: Getting Started with Google!

Behind every good Google Shopping campaign is a great Google Merchant Center account. Sure, it can be easy to get caught up in the details o...

How to Write a PPC Ad that Attracts Motivated Customers

Pay per click marketing campaigns can be hugely successful for businesses of all shapes and sizes, but you need to put a lot of work into th...

LTC Spotlight: Answers to All of your PPC Questions

PPC, or pay-per-click, marketing can be a cost-effective and productive use of online ad spend, but only if you know how to put it to work f...

Why It’s Important to Work with a Google AdWords Certified Partner

Ever play a complicated board game? Not Monopoly or Scrabble, but more like the historic battle games from Avalon Hill or 3M. The ones that ...

5 Reasons Claiming Google My Business Listings Can Be Difficult

When claiming Google My Business listings, many people have run into some difficulties From tracking down verification postcards in the mail...

Why Isn’t My Link Development Driving More Website Traffic?

Link building isn’t a completely irrelevant tactic for driving traffic to your page, but it’s no longer a single point of entry into the top...

How Landing Pages Help With Your PPC Campaign

Why can’t you just direct PPC campaigns to your homepage or an existing landing page? What’s the point in building a separate, custom landin...